Lumiballs is a Holiday Gift Store which sold Highly durable, glow in the dark balls which is a perfect gift for the holiday season.
Competing in a crowded market with established
brands offering similar products was a major hurdle
for us. Adding to the challenge, our product’s
seasonal demand limited our window to drive conversions, making every moment critical. Despite
running Shopping and Performance Max campaigns,
the results were underwhelming, forcing us to
rethink our strategy to break through the competition and make the most of our limited timeframe.
Primary Objective: Our main goal was to boost conversions and the return on ad spend (ROAS) from our campaign, while also keeping costs under control.
Secondary Objective: Reduce the Cost per Acquisition(CPA).
To address this, we shifted focus to building brand awareness through YouTube and social media.
These platforms helped introduce our brand to new audiences. We also restructured our Google Ads
strategy by creating separate campaigns for new audiences and those already familiar with our brand.
Additionally, we experimented with Dynamic Search Ads (DSAs), which surprisingly outperformed our expectations. This taught us the importance of tailoring campaigns based on how familiar audiences
are with the brand, rather than relying solely on standard approaches.
Results
This case highlights the importance of customizing strategies, continuous testing, and being agile in a
competitive and time-sensitive market.
