EZ Eviction Inc.

Case Study - EZ Eviction Inc.

47% more Conversions
Month over Month at a lower CPA for a Law Firm

Increase in Conversions

0 %

Increase in phone calls

0 %

Increase In CTR

0 %

Company Name

Industry

Law

The EZ Eviction Inc is the best Eviction Consultants in Los Angeles. The EZ Eviction Inc handles all types of Evictions, including the eviction process for landlords and tenants.

Challenges

We faced intense competition for Google Ads
keywords, with costs per click going as high as $50. Even though our landing page was optimized and our Search campaign had a strong conversion rate of over 30%, the high cost of non-onverting clicks strained our advertising budget. This highlighted the need for a more cost-efficient strategy to reduce wasted spend and improve overall ROI.

Objectives

Primary Objective: Improve overall conversion rates, with a focus on increasing lead acquisition through both phone calls and website form submissions.

Secondary Objective: Reduce the Cost per Acquisition (CPA) in a highly competitive keyword landscape.

Approach

We shifted to using Call Ads to focus on driving phone call conversions. With a well-defined budget, we targeted high-value keywords to encourage direct engagement through calls. To optimize performance, we tested multiple ad variations within each call ad group to identify the most effective formats and messaging.

Results

Testimonial

Key Takeaways

Higher Conversion Efficiency: Call ads helped us increase conversions while controlling costs, making them an effective tool for direct communication.
Value of Strategic Testing: Experimenting with different ad formats was key to finding the best- performing strategies and meeting client goals.
Efficient Budget Use: By reallocating budget to targeted call ads, we achieved better results and reduced the financial impact of high-cost clicks.

This case study demonstrates how call ads can enhance cost-efficiency and deliver meaningful results with strategic testing and adaptation.