The EZ Eviction Inc is the best Eviction Consultants in Los Angeles. The EZ Eviction Inc handles all types of Evictions, including the eviction process for landlords and tenants.
We faced intense competition for Google Ads
keywords, with costs per click going as high as $50. Even though our landing page was optimized and our Search campaign had a strong conversion rate of over 30%, the high cost of non-onverting clicks strained our advertising budget. This highlighted the need for a more cost-efficient strategy to reduce wasted spend and improve overall ROI.
Primary Objective: Improve overall conversion rates, with a focus on increasing lead acquisition through both phone calls and website form submissions.
Secondary Objective: Reduce the Cost per Acquisition (CPA) in a highly competitive keyword landscape.
We shifted to using Call Ads to focus on driving phone call conversions. With a well-defined budget, we targeted high-value keywords to encourage direct engagement through calls. To optimize performance, we tested multiple ad variations within each call ad group to identify the most effective formats and messaging.
Results
Testimonial
This case study demonstrates how call ads can enhance cost-efficiency and deliver meaningful results with strategic testing and adaptation.
