Japan Scissors partners with elite scissor and shear producers to offer top-tier, affordable hairdressing cutting and thinning scissors directly to you at warehouse prices. Their commitment is to provide unparalleled quality in every pair, ensuring that professionals and enthusiasts alike have access to the best tools in the industry without breaking the bank.
Our biggest challenge was reaching the right audience. Since the products were high-value and catered to a specific niche, finding and connecting with the right consumers was tough. Our initial search campaigns didn’t perform as expected, so we had to rethink our strategy. We needed to carefully plan and execute campaigns that would target the right audience and showcase our premium scissors to people most likely to buy them.
Primary Objective: Our main goal was to boost conversions and the return on ad spend (ROAS) from our campaign, while also keeping costs under control.
Secondary Objective: Reduce the Cost per Acquisition(CPA).
We decided to try Google’s Performance Max (pMax) campaigns, which use Machine Learning to run ads
across multiple Google platforms. This automated approach helped us target the right audience more
effectively. To make the most of the campaign, we created a mix of creative assets like text, images, and videos to appeal to different audience segments and ensure the campaign could scale effectively.
Results
Testimonial
This case study shows how combining Machine Learning, customized content, and a cross-channel
strategy can improve marketing performance and deliver great results while staying budget-friendly.
