Ling Skincare, founded by esteemed celebrity esthetician Ling Chan, epitomizes the pinnacle of anti-aging excellence in the USA, deeply rooted in the Asian traditions of meticulous exfoliation and hydration. Her products, renowned for their ability to balance and rejuvenate, seamlessly blend innovative science with traditional Asian botanicals, offering a comprehensive approach to preventative skincare.
The Skincare industry is fiercely competitive, whi
increases ad costs, and people get tired of seeing
similar ads. Finding the right audience, mostly women
aged 35-60, was tricky because they had differe
needs and preferences. Building trust was essential,
and it took time to show reviews and testimonials that
make people feel confident in the products. Getti
new customers was also expensive since the target
audience included wealthier buyers. On top of that,
seasonal buying habits and challenges with tracking
results made planning and improving campaigns more difficult.
Primary Objective: Our main goal was to boost conversions and the return on ad spend (ROAS) from our campaign, while also keeping costs under control.
Secondary Objective: Reduce the Cost per Acquisition(CPA).
We used a full-funnel strategy to get the best results. At the Top of Funnel (TOF), we ran awareness ads
to introduce our brand and anti-aging products to new people. These ads focused on grabbing attention and sharing the benefits of our product.
In the Middle of Funnel (MOF), we created re-engagement ads for people who had shown interest but
hadn’t bought anything yet. These ads included reviews, testimonials, and product details to build trust and encourage them to consider buying.
At the Bottom of Funnel (BOF), we targeted people who had visited our website or bought from us before. We used special offers, discounts, and limited-time deals to convince them to make a purchase or buy again.
This strategy helped us show the right ads to the right people at each stage, increasing interest, trust, and sales.
Results
Testimonial
This case study highlights the importance of a full-funnel strategy, trust-building content, and tailored offers to drive success in a competitive niche.
